The situation
Organic traffic had been swinging for years, likely made worse by AI Overviews. Key pages pulled plenty of traffic but converted poorly. The brief: grow it, stabilise it, and secure visibility in AI search.
Home services, local
saas
GEO, AI visibility
12 months
Third vertical, chosen by partner demand.
What we did
Fixed JavaScript-only navigation that hid pages from search and AI crawlers. Cleaned up duplicates and broken backlinks. Rebuilt key pages into self-contained answer chunks with conversational subheadings and FAQs, and planned content that positions the brand as the expert.
What happened
+323% AI traffic and +52% organic traffic. AI referrals, including ChatGPT, started appearing in the conversion paths that lead to revenue.
Testimonial quote block, attributed to a role and sector rather than a name where permission is limited.