Is GEO not just SEO with a new name? +

They share foundations: a site AI crawlers can read, content that answers questions clearly, and authority from other sites. What changes is where the result shows up and how it is measured. SEO wins rankings. GEO wins mentions and citations inside AI answers, tracked against named prompts rather than a keyword list. A brand can rank on page one and still be absent from every AI answer in its category.

Can we not just use AI to do this ourselves? +

AI tools can write content. They can't tell you which prompts your competitors are winning, why a model describes your brand the way it does, or which sources it trusts in your category. That takes measurement across the answer engines and specialists who can read the data. We use AI throughout our delivery, and a senior specialist reviews everything before it reaches you. 

It sounds expensive. +

Set it against what is at stake. When a buyer asks an AI assistant for a recommendation and your brand is not named, you are off the shortlist before anyone clicks. Starting with an audit means the first spend buys a clear picture of where you stand. 

Who is actually doing the work? +

Our search specialists. [Agency] runs your account and strategy day to day, backed by a dedicated technical, content and off-site team.

How do we know it is working? +

We benchmark before we start, then report monthly on citation frequency, brand mentions, sentiment and AI referral traffic in GA4, alongside the usual SEO numbers. Movement usually starts from month four. 

Which AI tools does this cover? +

ChatGPT, Gemini, Perplexity and Claude, plus Google's AI Overviews. The mix changes as the tools do, and the tracking changes with it.