Selling SEO and GEO
For agency owners and their sales people: framing the pitch, the objections you will actually hear, and the proposals that get signed.
What your team will leave with
How Google and AI models decide what to show, and why the same tactics win in both
The three parts of SEO: on-page, off-page and technical
Realistic timeframes, and how to measure progress
A live audit of one of your own clients
The recording, if you want one
Who runs it
Cara Corbett, VP of Partner Growth
Started in digital PR and link building at a leading Canadian SEO agency before moving into account management. Runs most Search Foundations sessions herself.
